Don Callis On His Vision For Creating Buzz With Impact Wrestling, Unsanctioned Street Fight Set For Next Week’s Impact

Don Callis On Creating Buzz For Impact Wrestling

Don Callis was a recent guest on Busted Open Radio and spoke about Impact Wrestling’s recent changes and generating buzz for the promotion. You can read a few transcribed highlights (credit to Bill Pritchard for Wrestlezone.com) below:

You’ve got to start making the small changes, the changes that make sense. For us, that meant eliminating the stupid stuff. Don’t insult the fans’ intelligence, and also getting the talent roster the way you want it. I think that despite the fact that when I came in here with Scott [D’Amore] for the first tapings in January, people were flustered by the fact that ‘oh EC3 is leaving’ and this guy is leaving, but they would never say ‘but they just signed Brian Cage, they just signed Sami Callihan’, etc. I said it would take a couple of months to get the roster the way we wanted it.

I think the way you create buzz—we’ve had a bit of a honey moon period, as any kind of new coach or whatever does—is you get compelling talents in storylines that people are invested in, and you do a good job promoting it and you go from there.

Impact Wrestling Results(5/31): Impact Wrestling Presents ‘Under Pressure’, New Champions Crowned, More

Impact Wrestling

Impact Wrestling confirmed Sami Callihan versus Eddie Edwards in an unsanctioned street fight is set to take place on next week’s show: