The following press release has been issued:
The Topps Company and WWE Partner to Benefit ‘Connor’s Cure’ to Support Pediatric Cancer Research
Topps will Create Limited Edition Trading Cards and Feature Autographed Cards of Triple H and Stephanie McMahon in Upcoming Products
(August 17, 2017; New York City, N.Y.) – The Topps Company today announced a partnership with WWE to benefit Connor’s Cure, a charitable fund dedicated to supporting pediatric cancer research.
Topps, the exclusive physical trading card partner of WWE, will make a contribution to Connor’s Cure, and create a special Topps NOW® card featuring WWE Chief Brand Officer Stephanie McMahon and WWE Executive Vice President of Talent, Live Events & Creative Paul “Triple H” Levesque. In addition, Topps will include McMahon and Levesque’s autographed cards in upcoming Topps® physical and digital trading card products.
A special Topps NOW card featuring McMahon and Levesque will be offered exclusively on Topps.com, with proceeds going to Connor’s Cure. The card will be available this Monday, August 21 along with other limited WWE Topps NOW cards featuring great moments from SummerSlam, all of which will be available for just 24 hours.
“We are excited to work with WWE to benefit Connor’s Cure in a unique way through our exclusive trading card offerings,” said Topps WWE Brand Manager Colin Walton. “WWE fans will get the opportunity to learn more about Connor’s Cure and make a direct impact while owning a collectible for years to come.”
Connor’s Cure was established by McMahon and Levesque in honor of 8-year-old WWE fan Connor Michalek, who battled medulloblastoma, a rare tumor that affects the brain and spinal cord. Funds raised by WWE support Connor’s Cure through The V Foundation’s grant-making process.
Topps will also conduct a Live Digital Signing with McMahon and Levesque for authentic digital signatures to use in Topps SLAM, an official card trader app of WWE available in the App Store and Google Play Store. Fans can collect thousands of digital trading cards of their favorite WWE Superstars.
About The Topps Company:
Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps’ leading sports and entertainment products include Major League Baseball, , Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks and other trading cards, sticker album collections and collectibles. Topps’ app portfolio, including Topps BUNT®, Topps NFL HUDDLE®, TOPPS KICK® and Topps® Star Wars℠: Card Trader, has been a hit with millions of fans around the world. Topps’ confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop ® Pop, and Bazooka® bubble gum. Topps was acquired by Michael Eisner’s Tornante Company and Madison Dearborn Partners in October 2007. For additional information, visit Topps.com and Candymania.com.
Nick was born and raised in Detroit, Michigan, and lived there until the age of 18, when he decided to pack his flack jacket and move to New York City.
