Forbes.com has published a new article questioning whether or not Sting will help the WWE Night of Champions PPV, which is historically the lowest performing WWE PPV in the third quarter in terms of buy rate.
The article notes the PPV has averaged just 147,600 buys since its inception in 2008, and the show brings in on average, 51% less buys than SummerSlam.
Of course the presence of the WWE Network obviously means lower buys than normal for the PPV, but the article notes the following:
Sting’s presence on the pay-per-view should add a jolt to the traditionally lukewarm event. It’s worth noting, that since offering pay-per-views free of charge for monthly subscribers of the WWE Network, buyrates will be significantly lower. But a successful outing can still be measured by a potential jump in paid WWE Network subscribers interested to see Sting chase the WWE World Heavyweight Championship.