WWE is focused on building up their weekly performance on television to be as strong as possible according to PWInsider.com.
WWE wants more big moment to happen on RAW or SmackDown, the big 6-on-6 main event match was a good example, because they want to increase their leverage in negotiations for the cost of their TV rights both in the U.S. and internationally.
The word from inside the company is if they can triple the cost of their television rights from what they were, it would financially set the company up to be in a good position for a long time. NASCAR recently had their rights signed for $8.2 billion and this is giving a lot of hope to WWE hence them making their television ratings the top priority.
