John Cena Continues Big Endorsement Deal, “Knocks Off” Popular Character

January 5, 2013

John Cena WWE has agreed with Post Cereals to expand their marketing agreement. Post will have a cartoon version of John Cena on their boxes in limited edition models of the box, which will move Fred Flintstone from the cover.

Last Year, WWE struck a deal with Post after The Rock mentioned John Cena and being a bowl of Fruity Pebbles. The Rock was referring to Cena and his multiple colors of shirts over the past decade.

This will cause fans to wonder about the TV-PG and TV-14 rating, a popular gripe amongst internet wrestling fans around the world.

"It doesn't happen overnight," said Andrew Judelson, WWE's Executive VP of sales and sponsorship. "Just because we say we've moved to PG doesn't mean corporate America immediately is going to respond."

It looks like this will be just the beginning of many more endorsement deals for the WWE, especially with the next few months heading into Wrestlemania 29.

Josh controls most of the creative writing and ideas for the show on a weekly basis, as well as an on-air talent.
Aside from working with WrestleZone, Isenberg began his career in Broadcast Journalism interning at ESPN and worked with CBS Radio for three years. He has also had the opportunity to interview some of the best athletes and performers alive, including Andrew McCutchen, Ben Roethlisberger, Chris Jericho, Billy Gunn, Karl Anderson, Matt Hardy, Steven Strasburg and others.
Currently, Josh Isenberg works for Major League Baseball in their Advanced Media Productions. He grew up in Pittsburgh and went to Point Park University, which is where Chair Shot Reality is filmed each week.
His life outside of his obsession with wrestling include being a savant for Seinfeld, NFL, NBA, MLB and many television shows. He also has an undying love for musicals, which includes many shows he was a part of in high school. Some of his favorite wrestling moments can be linked to such superstars as Edge, The Rock, Bret Hart, Shawn Michaels and The Great Khali.

Follow @JoshIsenberg4