Steven Fernandes sent along the following:
Within the last few weeks, WWE have applied to register the following trademarks – WWE Bragging Rights, Slam Master J (for Jesse), Delicious (for R-Truth’s alter ego), and Celtic Warrior (for Sheamus).
Marvel Comics owns the trademark for "Annihilation", so that could be a reason why WWE didn’t go through with that name for the former Cyber Sunday turned WWE Bragging Rights.