Danhausen has reportedly impressed WWE officials with high merchandise sales.
According to PWInsider, WWE President Nick Khan and Chief Content Officer Triple H had high praise for Danhausen’s popularity and success at a recent town hall meeting. After showing some clips of him, they pointed out that the Very Evil, Very Nice star has become the company’s number two merchandise seller in just over two months since his arrival.
They also revealed that three of Danhausen’s shirt designs are among the current top 5 best-selling shirts. Triple H and Nick Khan also praised his recent ESPN appearances and crossover appeal from cursing and uncursing the New York Knicks.
Danhausen made his WWE debut at the Elimination Chamber PLE in February. Despite receiving mixed reactions at first, he quickly became one of the most popular superstars on the current roster. Reports also noted that company officials were impressed with how quickly he turned things around after the debut segment.
WWE legend knew Danhausen would be a marketing machine
During his recent interview with Fox News Digital, WWE legend Booker T stated that, despite the early mixed reactions, he knew Danhausen would be a special talent in WWE. He further noted that wrestling will always need characters like the Very Evil, Very Nice star to be fun and a “marketing machine.”
“When Danhausen came in, everybody crapped on him,” Booker T said. “Everybody was like, ‘Man, what the heck is going on? This is not gonna work.’ Everybody except me. I’m literally the minority in this whole thing. I said, look guys, I don’t know what everybody is thinking about but when you take wrestlers and characters like Danhausen out of the wrestling business, you lose sight on what the wrestling business truly is.
“We need the George ‘The Animal’ Steeles of this business. We need those characters that’s going to come out and bring the levity down and just make you feel a certain way and just fun for you,” said Booker T. “And I said this guy is going to be a merchandizing, you know, a marketing machine. And he’s proved to be everything that I said he was gonna be. So, for me, I love the Danhausen character being a part of WWE. I said, if I never did the spina-rooni, what would my career have been? If The Rock never did the People’s Elbow, where would have careers have gone without that? So, for me, I love having Danhausen as a part of WWE.”
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