Hulk Hogan has a new opportunity to showcase his Real American Beer brand.
WWE announced a multi-year agreement to have Hulk Hogan’s Real American Beer, praised for being “one of the fastest-growing light beers” in the United States as a new ring mat sponsor for WWE RAW. Real American Beer will receive corner ring mat branding during each episode of RAW. WWE’s flagship show is set to launch on Netflix on Monday night.
In addition to the ring mat designation, WWE will also become a minority owner in Real American Beer. The brand is now available in 20 states since launching in June 2024.
“Hulk Hogan has done a tremendous job introducing an exciting, new product to a competitive marketplace,” said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO. “We are excited to unlock a new partnership category and to showcase Real American Beer in front of Netflix’s global audience.”
Hulk Hogan comments on new partnership with WWE
“Well, let me tell you something brother! From the first time I stepped into the ring, I’ve always fought for something bigger than myself,” said Hulk Hogan, Co-Founder of Real American Beer. “I’m thrilled to bring Real American Beer into the ring with WWE. Together, we’re bringing that pride to America, one beer, one match at a time, brother!”
Real American Beer will receive social and digital support across WWE’s various social and digital channels. WWE trademarks and Superstars will also be available on “in-store point-of-sale materials and promotional displays” throughout its network of retailers.
Hulk Hogan is scheduled to be at WWE RAW in Los Angeles
Mike Johnson of PWInsider reports that Hogan is one of the WWE legends scheduled to be at RAW on Monday. The show marks the Netflix debut for WWE RAW, and fans speculated that many legends could attend.
Sean Ross Sapp of Fightful (via Fightful Select) recently reported that Hulk Hogan had been discussed for some appearances. According to Dr. Chris Featherstone of Sportskeeda, “Stone Cold” Steve Austin is not currently planned. Featherstone said that negotiations with Austin could resume, but “it’s a ‘no’ for now.”
