QT Marshall comments on how some of AEW‘s business metrics have decreased and shares his thoughts on what they need to do next.
QT Marshall joined AEW in 2019 and became a key part of the backstage team, in addition to his work on-screen. He announced that he would be resigning at the end of 2023, but he returned to the company in early 2024. Marshall continues to serve as AEW’s Vice President of Show and Creative Coordination.
Speaking with Alistair McGeorge of Metro, QT Marshall commented on how AEW’s attendance and ratings have declined while the company has signed a multi-year rights deal with Warner Brothers Discovery.
“When AEW first started, there was a charm in making mistakes, right? We were gritty, we were new, we were not WWE,” Marshall said. “I just think it was right place, right time when we started. I think for WWE was right place, right time for them when their whole, you know, backstage area just changed up completely.’ ‘They became the underdogs,’ he added. ‘So they kind of took some of our fan base.
“We have to go back to what brought us to the dance, but also, you know, continue to move forward. It’s trying to get people back on board with the brand and what it means, and what it means to us, and what it’s like to go to a live AEW show.”
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