For over a decade and a half, the 16-time WWE World Heavyweight Champion John Cena was the face of the Stamford-based promotion. Following his success in professional wrestling, the Leader of the Cenation tested his luck in Hollywood and is seeing a lot of success in the Movie industry as well. Despite this, John Cena is also endorsing a lot of brands. Some of them are Fruity Pebbles, Capri Sun, Gillette, and a few more. One such brand that the 16-time WWE World Heavyweight Champion is endorsing is Hefty.
Recently, while speaking to PR Newswire, Brienne Neisewander, Vice President of Hefty® Marketing shared that he and the company is thrilled to have John Cena as part of their campaign once again.
“John has been an incredible spokesperson for the Hefty brand over the past eight years, increasing Hefty’s Top-of-Mind brand awareness seven points since 2016. We’re thrilled to have him featured once again in our new campaign,” said Brienne Neisewander, Vice President of Hefty® Marketing, Reynolds Consumer Products. “His signature sense of humor is on display throughout the new creative and consumers will enjoy the entertaining scenario he narrates, while also hearing what makes Hefty® Ultra Strong™ trash bags an incredible product—like the dependability of extraordinary strength delivered at an affordable price.”
John Cena also conveyed his excitement about being part of the brand.
“I’m excited to continue my partnership with Hefty and have enjoyed collaborating with the brand on the latest campaign,” said John Cena. “We all experience everyday challenges, and this campaign focuses on those realities, while also highlighting the strength and durability of Hefty’s products in fun and unique ways – like fighting off a raccoon or two.”
