WWE is nearing an impressive milestone on YouTube.
WWE currently has 99.9 million subscribers on YouTube, so 100 million is right around the corner. Jacob Feldman of Sportico, notes that the company has more than double as many subscribers as NFL, NBA, MLB, and NHL combined. Overall, WWE is in the top ten channels across all categories.
VP of digital media Steve Braband discussed WWE’s success on the platform in an interview with Feldman.
“(WWE president) Nick Khan has really instilled with us the three R’s of ratings, relevancy and revenue,” Braband said. “And I think YouTube can help check all three of those.”
Braband noted that the team is looking to maximize the way the company can steer the conversation about the show online, and behind-the-scenes content is a key part of this approach.
“We’re very strategic through each match and each segment of each show, to pull the moments that we think will succeed on the internet while also driving back to linear television,” Braband said.
Feldman also notes that a programming team operates with a content schedule to track YouTube’s algorithms.
More Details On WWE’s YouTube Success
Per Feldman, WWE has a substantial international following on YouTube, especially in the 18-to-24-year-old demographic, with 35% of viewership coming from this range. Feldman also cited a YouGov poll from January, which showed that 57% of WWE fans said they use YouTube on a regular basis as a streaming destination. Meanwhile, 51% of adults in general used Netflix, which could indicate further growth when WWE’s deal with Netflix kicks off in 2025.
