Bad Bunny and Logan Paul are two of the biggest celebrities in the world, and both have shown a surprising affinity for professional wrestling.
WWE President Nick Khan recently spoke at MoffettNathanson’s Inaugural Technology, Media, and Telecom Conference about the partnership between the company and both stars, and how it came to be. According to Khan, he was first introduced to Bad Bunny by reading about him in a New York Times cover story.
“It started during the pandemic,” said Khan. “There was a New York Times Sunday magazine cover with Bad Bunny on it. I didn’t know Bad Bunny’s music that well at the time. This was pre-vaccine COVID, so October 2020. Read the article, and a young lady who works with us said, ‘I don’t know if you know, but Bad Bunny is a huge wrestling fan.’ Showed me his Instagram feed. Triple H, when he was active, did this water routine with his entrance. Bad Bunny did it at a Miami Heat game. He’s a huge fan. We sat there on Bad Bunny and this guy, who was not yet the number one artist, but certainly seemed on a path to that, he was not touring. He was sitting at home like all the rest of us. We reached out to him, ‘what do you think of this?’ ‘Yeah, I’d love to do it.’ He came in, lo and behold, our Spanish viewership on the show he was on spiked by 30 or 40 percent. Obviously, the relevancy factor mattered. He wanted to do more and more.”
When it came to Logan Paul, Khan said the company replicated their efforts and popularity in a different demographic with Logan Paul, due to his fame on various platforms.
“We also replicated that in a different demographic category with Logan Paul, who we were getting pitched on internally by our entertainment relations folks. ‘Logan Paul is going to be the next big thing.’ He came in and took is seriously, as did Bad Bunny. It registered. It mattered. Our young audience spiked. Our bread and butter are our full-time superstars, but to be able to bring in Bad Bunny and Logan Paul and Pat McAfee at different points, it just increases awareness, which is good for us.”
