The partnership between WWE and Fanatics will expand globally.
WWE announced the expansion of its partnership with Fanatics in a new press release on Tuesday. The relationship, which began in March 2022 for WWE’s e-commerce business, will now see Fanatics manage the on-site event retail experience for the company. The new deal will officially kick off starting on May 1, just before this year’s Backlash event.
“Fanatics has been an amazing partner and will immediately bolster WWE’s event retail business,” said Alex Varga, WWE Senior Vice President, Head of Corporate Development. “Expanding our partnership will allow WWE to further expand our offering to fans and grow merchandise revenue in 2023 and beyond.”
“The WWE has built one of the most incredible global events portfolios across sports and entertainment, and we’re honored that they’ve tapped Fanatics to build on our overarching partnership together,” said Molly Adams, Fanatics Commerce Chief Strategic Retail Officer. “Through our expansive global footprint and event retail operations expertise, Fanatics is uniquely positioned to provide an unrivaled event retail experience for WWE’s passionate fans at hundreds of events worldwide.”
Fanatics will offer more localized merchandise collections at WWE events, as well creating “innovative event retail stores and experiences, as well as utilizing Fanatics-operated team stores during various live events.”
Backlash takes place at Coliseo de Puerto Rico José Miguel Agrelot in San Juan, Puerto Rico on Saturday, May 6. The event is hosted by Bad Bunny.
What do you make of this announcement? Do you enjoy the merchandise from Fanatics? Let us know your thoughts by sounding off in the comments section below.
