The XFL, the football league founded by Vince McMahon, has landed a television deal.
Since Dwayne “The Rock” Johnson and his business partners, Dany Garcia and Gerry Cardinale’s RedBird Capital, acquired the league, they have been gearing up for its return in 2023. During the Disney Upfront presentation, Johnson and XFL Chairwoman Dany Garcia announced that the XFL has agreed to a multi-year agreement with The Walt Disney Company and ESPN. With the deal, all 43 games of the XFL season will air on a combination of ABC, ESPN networks, and FX.
The press release, including Johnson’s comment on the news, is as follows:
NEW YORK – May 17, 2022 – The XFL today announced a new, global multi-year agreement with The Walt Disney Company (“TWDC”) and ESPN, which includes exclusive broadcast rights for all gameday content, tentpole events and more, for its upcoming 2023 season through 2027. Each season, all 43 games (40 regular season games, two playoffs, one championship) will be featured on a combination of ABC, ESPN networks and FX. Additionally, the agreement includes exclusive content rights across TWDC and ESPN’s digital, social and direct-to-consumer outlets such as ESPN+. The XFL is excited to officially announce its 2023 season will kick off on Saturday, February 18, 2023.
The announcement was revealed today at the Disney Upfront, where XFL owners Dany Garcia and Dwayne Johnson were in attendance and presented the news.
“Without question, we have long admired Disney’s distinct ability to engage an expansive consumer fanbase across verticals, while also maintaining a deeply authentic, nuanced and heartfelt approach to storytelling much like our own,” said Dany Garcia, Chairwoman of the XFL. “To find a partner that honors our foundation and to be able to root our vision of unwavering passion, accessibility and the future of football with Disney as our home, is a dream come true. We are extraordinarily excited to explore the endless possibilities of this partnership – today is surely just the beginning.”
“The XFL will tap into sports fans’ deep love of football by emphasizing competitive action while dedicating itself to innovation and entertainment,” said Jimmy Pitaro, Chairman, ESPN and Sports Content. “You can see a great path to success when you combine the reach and influence of ESPN and Disney with the collective vision of XFL leadership led by Dany, Dwayne and Gerry.”
Dwayne Johnson added, “This is a definitive moment for the XFL and the beginning of an incredible, long-term partnership for the league, building on my longstanding, very successful legacy relationship I’ve had with Disney throughout my career. We’re excited to be working with global visionaries that are aligned with the XFL’s values, are true team players and share our ambitious goals to grow the XFL as a global sports and entertainment business. Through the combined power of Disney, ESPN and the XFL, together we will create a new powerhouse on the sports calendar and bring a dynamic game of football to fans everywhere. Time to ball out.”
Gerry Cardinale said, “With today’s announcement, the XFL has launched a truly innovative partnership with The Walt Disney Company and its world-class platforms across media, culture, sports and entertainment. It is a privilege to join forces with the incredibly talented team at Disney and ESPN and bring Dany and Dwayne’s vision for world-class football and live event entertainment to our fans and players.”
McMahon previously brought the XFL back in 2018, and it launched in 2020. But the COVID-19 pandemic forced the XFL to end the season early, and the league subsequently declared bankruptcy before Johnson and his group acquired it. The new XFL season will kick off on February 18, 2023.
