According to Jeff Jarrett, TNA Wrestling made some money on Spike TV, but it was a drop in the bucket compared to what WWE is making on social media today.
Jeff Jarrett was a guest on the latest episode of Keepin’ It 100 w/ Konnan and Disco to discuss a wide variety of topics. When the discussion of analytics and monetization came up, Jarrett revealed that TNA Wrestling only brought in $24 million a year on Spike TV, while WWE is making eight figures just off YouTube every year.
“I saw Nielsen sold for like $7 billion or something like that. I’m wondering what the devil is in the details and all that but, there’s a couple different follows online but when you — here’s what… and you guys don’t have a reference for this but when I see [Jarrett’s younger family member] watch a three minute video and then maybe a seven minute video and then all this, that’s a view,” Jarrett said (via POST Wrestling). “That’s a view, so if you see Jeff Hardy diving off a table did 2.3 million views in 36 hours, that’s all monetizing so they can make money off that. It’s not rights fees, it’s YouTube money. WWE makes eight figures off YouTube every year. When you drill that down — TNA made $24 million a year [on] Spike, domestically. WWE, off YouTube, YouTube! They’re making tens of millions of dollars.”
Jarrett went on to discuss the analytic meetings he attended while working backstage for WWE and how these types of numbers can be perceived from one person to the next.
“There’s an analytic meeting every week for each brand [in WWE]. They go through the numbers. It’s fascinating,” Jeff Jarrett said. “They… yeah [I attended the meetings]. I did. They get real data and look, you can take the documents that they hand out and wipe your ass with them and say, ‘Oh, that’s not relevant’ or you can look at it and go, ‘Okay, let’s see what it says next week and the next week.’”
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What do you make of Jeff Jarrett’s comments? Are you surprised at the amount of money TNA Wrestling was making yearly on Spike TV? Let us know your thoughts by sounding off in the comments section below.
