All Elite Wrestling is teaming up with the American Heart Association to fight heart disease.
In doing so, AEW will aim to raise funds and awareness in the battle against the disease; fans can show their support by buying a “AEW Has Heart” co-branded shirt; $2 for every shirt will benefit the AHA’s “Life is Why” campaign.
AEW issued the following press release:
AEW and American Heart Association Announce Collaboration to Help Knock Out Heart Disease
— Collaboration will Raise Funds, Awareness for Combating Heart Disease —
Feb. 3, 2022 – Kicking off American Heart Month, All Elite Wrestling (AEW) and the American Heart Association announced a collaboration to help raise awareness and funds benefitting the American Heart Association’s “Life Is Why” campaign, and their overall mission of ending heart disease.
The inaugural initiative is a customized “AEW Has Heart” co-branded t-shirt. Now available on ShopAEW.com, $2.00 per t-shirt sold will directly support the AHA’s “Life is Why” campaign.
“Life is Why” is the American Heart Association’s consumer giving campaign that unites corporate supporters, consumers and volunteers in transforming communities by generating additional awareness around heart disease, which is the leading cause of death in the United States.
“We’re thrilled to support the American Heart Association, and we look forward to collaborating with this incredible organization to help support their mission during Heart Health Month and to continue the important work year-round,” said Brandi Rhodes, Chief Brand Officer at AEW.
In addition to the “AEW Has Heart” t-shirt initiative, AEW talent and staff will wear red in support of “National Wear Red Day” during the Feb. 4 episode of AEW: Rampage.
In an interview with Justin Barrasso of Sports Illustrated, AEW Chief Brand Officer Brandi Rhodes commented on the news by emphasizing the importance of heart health.
“Wrestling is an untapped source for the American Heart Association,” said Rhodes. “Heart health is so important, and our goal is to make people conscious of that throughout the year, beginning with American Heart Month.
“Showing people about heart health and what that can mean, the dangerous signs of heart disease, and creating a more heart-healthy environment, that’s all very important. There is so much potential for growth.”
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