WWE’s latest console games have been the source of some criticism, but the company is thriving on the mobile gaming scene.
In an interview with Randall Williams of Sportico, Sarah Cummins, WWE’s senior vice president of consumer products, described the company’s evolving philosophy about gaming. She explained the natural connection between WWE’s television product land the mobile gaming platform.
“When you couple that with content and storytelling it creates a really powerful mechanism for us to bring some really fantastic products to the market,” said Cummins.
WWE continues to find ways to integrate technology into its product and its business strategies, but Cummins emphasized that the company is driven by its content.
“We are not a tech company,” said Cummins. “We are a content company and we live and die by the intellectual property that we create and the characters that we build and then the stories that we tell. So moving to that licensing strategy has really helped to ignite the business.”
Cummins also described WWE’s shift to third-party operators for its gaming ventures, as it has been a marked change from the company’s previous in-house business model. But the progression has paid off, as Williams notes that, per App Annie, WWE outranks the three biggest professional sports leagues with its IP.
The increased prevalence of gaming within WWE is quite evident, with Xavier Woods leading the way on UpUpDownDown and the new “Superstar Gaming Series” that premiered on WWE Network this past December.
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