Chris Jericho copyrighted that.
Jericho was a recent guest on Sippin’ The Tea with Ariane Andrew and Matt Dillon and spoke about how he’s been able to maintain his longevity in the wrestling business, and recalled a story about how prominent journalist Dan Rather encouraged him to be a motivational speaker. The conversation began with Ariane suggesting Jericho should be a motivational speaker, and he brought up a story about doing press on one of his book tours. He ran into Rather after one appearance and says Rather’s feedback led to him to trademarking “No Is A Four Letter Word”, which is also the title of his fourth book.
“I ran into Dan Rather at Sirius XM. I just started talking to Dan Rather in the hallway, he’s like ‘what are you doing here?’ [I said] ‘I wrote a book.’ ‘Well, what’s it called?’ [I replied] ‘No Is A Four Letter Word’.
‘Wow! You should trademark that and do positive speaking [engagements] under that banner!’ And I said, ‘I will trademark that, Dan Rather, I will do that today!’ So I have the trademark on it thanks to Dan Rather.”
Jericho continued, noting that he also learned from KISS’ Gene Simmons to trademark and copyright everything and shared that he owns the rights to his ring name.
“That’s what Gene Simmons taught me, copyright everything. I have a copyright lawyer and I text him once or twice a week. Anything—any stupid I have, sooner or later it will pay off and I’ll be glad I had that copyright written.”
“That’s the smartest thing I did when I was leaving WCW in 1999 going to WWE. I trademarked Chris Jericho because I’ve used ‘Chris Jericho’ since my very first match and I didn’t want to go into WWE and not have that covered because they’ll take it from you. So then you can’t be ‘Chris Jericho’ anymore and I wasn’t going to let that happen. I’ve always been smart about copyrighting those types of things.”
Check out the full episode below:
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