Brandi Rhodes, the Chief Brand Officer of All Elite Wrestling, was the guest on the latest episode of Talk Is Jericho. During the show, Rhodes discussed her role with All Elite Wrestling, her background and her time with WWE. Here are some highlights:
On her role as the Chief Brand Officer of All Elite Wrestling:
“I think a lot of people get really frustrated with the title ‘Chief Brand Officer’ because it’s a newer position in business in general. So every Chief Brand Officer has a job catered to by the company they’re with. So some Chief Brand Officers are super marketing-based, some are super PR-based, I’m just kind of a little bit of both and that’s because Tony’s given me the freedom to kind of put myself where I feel like I need to be. A lot of times, that’s way more on the PR side because we do have a Chief Marketing Officer and that’s Dana Massey. So I work a lot with our PR team, I do a lot of partnerships, I am still on the marketing end on things, so a lot of final finals go by me but my main focus is just kind of everything related to our brand getting out there, what it looks like, what it sounds like, who we’re talking to, who we’re working with, all that kind of stuff.
On her background and what led her to the position of Chief Brand Officer:
“I’ve always been kind of a jack of many trades and I’d call myself just a forever student. If I could be, I’d still be in school, trying to get a doctorate I have no business having it in. I’ve always liked to study so, you know, I’ve got some accolades in the academic world and, in the world that I was in, I actually did encounter a lot of what this job entails because media is a huge part of PR and, a lot of times, if you start off in media, you transfer to PR.”
“So I had about five years of building for that without even knowing it.”
On how she wound up with WWE:
“So random. So I was still modeling on the side at the time and WWE reached out to the agency I was working with. And they had said, ‘Hey, we like the looks of these girls. Are any of them athletic?’ And I used to figure skate, so my agent said, ‘Yeah, she’s figure skated for seventeen years, she could be good.’ So they said, ‘Cool, ask her if she wants to try out.’ And I was like, ‘What?'”
On her role in the formation of the women’s division of All Elite Wrestling:
“That was something that I really wanted to be a part of because I feel like I’ve seen so many women, like really talented women, not get their shot for whatever reason or another. And all the girls that we have now have some sort of similar story to that and I just really felt like, being in so many locker rooms, you need that female perspective there to speak for some of the women in senses that men just don’t think about.”
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