The latest issue of the Wrestling Observer Newsletter (subscription required) has revealed how many pay-per-view buys the All Elite Wrestling Double or Nothing did. According to their estimates, it has done between “98,500 and 113,000 buys worldwide.” A vast majority of these happened within the United States, as the best estimate saw 71,000 of them come domestically.
Another interesting note is that the pay-per-view was equally bought between B/R Live and traditional television providers. That’s a very rare occurrence in the PPV industry, as they’re typically slanted in favor of television providers up to 85% or more. This shows AEW’s younger fan-base and that they are hitting an internet savvy crowd.
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