#1.) Become the biggest box office draw of this generation
Is it any surprise that WWE has invested so much time, money and effort into Rousey? It isn’t just about the women’s evolution. They intend to capitalize on Rousey’s star power as much as possible. Rousey is a name who drew the attention of a lot of casual fans in the UFC, enough to become a million+ PPV star.
With the Women’s Evolution in full speed and WWE going all out to try and elevate the women to the same level as the men, Rousey’s stock and star power will only continue to grow. With that, she’s bound to become the biggest PPV draw in the company.
Among the full-time superstars, Roman Reigns is arguably the biggest mainstream name. But he hasn’t reached the level of stardom that John Cena, The Rock, Stone Cold or Hulk Hogan had before him. Rousey could end up becoming the megastar that WWE has so desperately wanted and tried to make for the past many years.
