steve austin
Photo by George Napolitano/FilmMagic

The Bottom Line: Fun Facts About Steve Austin’s 1996 King Of The Ring Victory

steve austin
Photo by George Napolitano/FilmMagic

#1.) Steve Austin only got the “3:16” promo idea before his final match

Steve Austin took on and defeated Jake “The Snake” Roberts in the tournament finals. Roberts was a born-again Christian and had used the religion during his promos and for his character work. Austin, wanting to make the character suffer for his own gain on-screen, smartly decided to use the idea of “Austin 3:16” to counter “John 3:16”.

Nobody knew that the line he used would end up being one of WWE’s biggest merchandise sellers of all time and that it would shoot Austin up the stratosphere.

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