Isenberg Reacts: Brand Split and Five Steps For WWE To Succeed

May 28, 2016

Step 4: Reset Button On Brand Split

With the rosters being split up, now would be a great time to change a few visual and audio pieces to Raw and Smackdown. Monday nights will always be red and black, but maybe give the show a new song. They also got the energy in a building going with rock music, so go back to the well and find something that is fitting. Change some graphics, some ring aprons and make it POP. For Smackdown, a new song is also needed. New graphics are needed and new ring aprons are a necessity. Also, make Smackdown’s stage different. We are all sick and tired of seeing the same stage for 10 out of the 12 months. Even if it is something small, change how wrestlers walk out. Make it more intimate and more creative. When you do this, you give it a new identity. Isn’t that what you are trying to do with Smackdown going live anyways?

Josh controls most of the creative writing and ideas for the show on a weekly basis, as well as an on-air talent.
Aside from working with WrestleZone, Isenberg began his career in Broadcast Journalism interning at ESPN and worked with CBS Radio for three years. He has also had the opportunity to interview some of the best athletes and performers alive, including Andrew McCutchen, Ben Roethlisberger, Chris Jericho, Billy Gunn, Karl Anderson, Matt Hardy, Steven Strasburg and others.
Currently, Josh Isenberg works for Major League Baseball in their Advanced Media Productions. He grew up in Pittsburgh and went to Point Park University, which is where Chair Shot Reality is filmed each week.
His life outside of his obsession with wrestling include being a savant for Seinfeld, NFL, NBA, MLB and many television shows. He also has an undying love for musicals, which includes many shows he was a part of in high school. Some of his favorite wrestling moments can be linked to such superstars as Edge, The Rock, Bret Hart, Shawn Michaels and The Great Khali.

Follow @JoshIsenberg4