Number 3: John Cena Needs a Gimmick Tweak
He makes WWE millions. He is the best guy WWE has had in since Rock and Austin. Why does John Cena need to tweak his gimmick? Even the best ever have done this. Austin was so hot, on top of the world. What did WWE do? WrestleMania X-7 was the night Austin turned heel. I am not saying John Cena needs to turn heel, but his character needs changed a bit. We know he is getting stale and boring, but it works. Wouldn't it work much better if he was more aggressive, more intense and with a better ability to carry a feud other than the typical jokes? John Cena is a fantastic bad guy and should have bad guy tendencies. Maybe he gets an "eye opening" experience in 2014 where he questions everything he knows. Maybe he becomes the second or third guy that is important to "The Authority" and he gets upset about it. He needs a mean streak in him, one that teases his heel persona.