Darren Young grabbed the attention of the entire world last week when he admitted to TMZ that he's gay.
My Monday column in the Pittsburgh Tribune-Review talks about what this means for Young's career what WWE should do next with him on television.
I'm happy for Young. Everyone should be happy and live their lives the way they want to. When someone in the public eye comes out as gay, it helps continue the dialogue about human rights.
In Young's case, it also happens to be a good career move. He spoke to TMZ last week in the Los Angeles airport and revealed his sexual orientation. Young's name has never been typed nor spoken so much by the media or fans.
WWE can't fire him now. It would be a public relations nightmare. Do I think Young came out solely for publicity and money? No. Do I think Young knew that coming out could benefit his career? Yes.
It was a terrific PR move by Young, who I have no doubt tipped off TMZ that he wanted to speak to them. Why else would they have pulled him, out of all wrestlers arriving, aside and asked him, of all questions, about gay athletes? I would bet he has a friend at TMZ and orchestrated the whole thing. Good for him. It was a smart way to get that weight off his chest. And now it's going to add a whole lot of weight to his wallet.
I fully expect WWE to capitalize on the all the attention and momentum Young has right now by utilizing him more on television. The question is, how do they do it and what is appropriate?
Click here to see the full article INCLUDING what WWE should do with Young on television.
