Number 1: Build the Returns in a Creative Way
Well, Kane is on his way back. We also believe that on January 2, 2012 we will see the return of either The Undertaker or Chris jericho. One cannot overshadow the other, so return Kane at TLC. That is the logical answer, and thorw the mask back on him. There is no negative in doing that, because he is a guy who is past his prime, but still can be utilized and revive the final years of his career. Onto Jericho or Taker, yes give us the video teasers, but do more with it. Have it interrupt matches, important matches. Do not throw the video in a twitter link, because not many people will waste time to go on their computer to see what it is about. Do you want to capitalize on the return? Then promote it, expose it, and do not make it obvious. I would rather it make no sense in the videos to throw us off than give us little hints each week. Creative needs to be…"creative." I have faith, kind of, in them to do the right thing. I do not have the answer, but maybe Vince does, maybe Jericho does, or maybe just maybe, the "WRITERS" have it.
Follow @JoshIsenberg4 on Twitter.
