In his latest column for the UK Sun, Paul Heyman goes on a rant about how poorly TNA has marketed Samoa Joe since he won the TNA Title earlier this month. He does a pretty good job explaining the various problems with the way TNA promotes their product and how the company does absolutely nothing to emphasize their unique strengths. Some highlights:
Heyman says, “The live crowd, for the most part, loved [Joe & Angle’s MMA-style match]. Customer satisfaction with the TNA product probably reached an all time high with this match. And yet, NOTHING CHANGED!”
He continues, “Why? Because TNA had no marketing campaign behind their new champion. ‘Crossing the Line’ was done by ECW in 1994. David Sahadi is a genius whose videos deserve massive praise, but the theme is the same as what he did for WWE a half decade ago. What public relations firm was hired to make Samoa Joe ‘the IT guy’ in today’s pop culture? What marketing firm was retained to get the TNA name out there? … Where’s the expansion? Where’s the reach-out for the new audience? Where’s the strategy to blast past the 1.0 ratings and target a 1.5, dare I say a “2.0” rating?
