joe hendry
Photo Credit: TNA

Joe Hendry Follows The Chael Sonnen Method Of Promoting Yourself

Joe Hendry believes TNA Wrestling is the hottest the company has been in quite some time.

TNA World Heavyweight Champion Joe Hendry was a recent guest on Behind The Turnbuckle. When asked how social media has helped turn him into the performer he is today, Hendry said he follows the Chael Sonnen methodology when it comes to promoting yourself and the company you represent.

“I very much follow the Chael Sonnen methodology,” Joe Hendry said. “When it comes to promoting yourself on the way to a championship or being the champion, it’s like, what is the most value, the most thought-provoking, interesting things that I can throw out there. How can you do that?

“Like this morning, I did one little interview, but I mentioned that and then here we are talking about, it’s the talk of the town. That’s your job and you’re the champion, is to create hype for the company that you’re in.

“And I don’t know if you’ve seen right now, but the crowds that we are getting at TNA Wrestling are unbelievable. Go look at the footage from last night. Look at the photos, we are filling arenas up and down the country. I’m telling you, TNA is a hot product, and we are going to the moon in 2025.”

Could we see Joe Hendry in the 2025 WWE Royal Rumble?

Elsewhere in the interview, Hendry was asked bout a potential Royal Rumble appearance this year. The TNA Champion attempted to temper expectations but said he would do it if he was called upon by the company to do so.

“Anything is possible,” Joe Hendry said. “But ultimately, here’s the difference. Before, I was a wrestler, but now I’m the TNA Champion, so I have a duty to do what’s best for TNA Wrestling. So hey, if TNA pick up the phone and they tell me, ‘You’ve gotta go,’ it doesn’t matter where they tell me to go, I’m gonna go, and wherever it is, I’ll represent the company well.”

READ MORE: Joe Hendry Says He Wants To Defend TNA World Title Against John Cena

What do you make of Joe Hendry’s comments? Do you believe TNA is a hot product in 2025? Let us know your thoughts by sounding off in the comments section below.

If you use any of these quotes, please credit Behind The Turnbuckle with a link to this article for the transcription.

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