WWE and C4 have an even stronger partnership.
Earlier today, WWE shared an announcement regarding their ongoing relationship with Nutrabolt, the owner of the C4 brand. WWE and C4 first linked up in 2021 when Roman Reigns, Bianca Belair, and Montez Ford joined in to help promote C4, which prides itself on inspiring and maximizing human performance. C4 has also been a regular sponsor to some of WWE’s major premium live events, including SummerSlam and WrestleMania.
Now, WWE and C4 will take their partnership to the next level as they collaborate to launch the brand-new C4 Ultimate Energy Drink and C4 Ultimate Pre-workout Powder, with five special edition flavors inspired by WWE. Flavors names include Ruthless Raspberry, Berry Powerbomb, Pomegranate Piledriver, Bareknuckle Blood Orange, and Nectarine Guava Knockout.
In addition, each product label will include a special design inspired by WWE Championship titles. Per the release, both products will be exclusively available at GNC ahead of the 2023 SummerSlam event, which is slated to take place on August 5 in Detroit, Michigan.
“C4 has been an outstanding partner and we are excited about the launch of our first collaborative retail activation and extending our sponsorship work together. We believe the overlap between our audiences is strong and this multifaceted approach to our expanding partnership will unlock even more value for the WWE Universe,” said Craig Stimmel, WWE SVP, Head of Global Sales and Partnerships.
In celebration of the co-brand collaboration launch, C4 will also debut the “Not Safe For Work” creative campaign, which demonstrates the right and wrong ways of consuming C4 Ultimate Energy. This campaign will showcase WWE brand ambassadors Seth Rollins, Bianca Belair, and The Street Profits.
With C4 as the official energy drink of SummerSlam, C4 and WWE will also host a special meet and greet on August 4 with World Heavyweight Champion Seth Rollins and Women’s World Champion Rhea Ripley at the GNC located at the Great Lakes Crossing Outlets in Detroit.
The new C4 Ultimate x WWE products will be available exclusively at GNC stores nationwide. Fan can also purchase them online at GNC.com and on cellucor.com
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