Wrestling companies are always staying on top of trademarks and both WWE and AEW have recently filed for new ones.
WWE filed for ring names Zeus and NYX with the United States Patent and Trademark Office on June 27. Zeus was the ring name of Tommy Lister Jr. who appeared in the No Holds Barred movie with Hulk Hogan in 1989. The movie was funded by WWE and Zeus was a heel that would feud with Hogan in WWE. Zeus is featured as a playable character in the WWE 2K23 Roster as part of the Legend roster. He is a DLC Character, included in the Revel with Wyatt Pack. It is unknown if WWE will use the name in any other capacity. It is known what WWE plans to do with NYX at this time.
The full filing reads: “Trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
On the contrary, All Elite Wrestling has filed for AEW: Rise to the Top on June 26 under downloadable game software with The United States Patent and Trademark Office.
AEW announced a few weeks ago they are working on a new mobile game to be released in 2024. The filing for this trademark reads: “Trademark registration is intended to cover the categories of downloadable game software; Downloadable video game programs; Downloadable computer game software for use on mobile and cellular phones; Downloadable electronic game software for use on handheld computers and mobile gaming devices.”
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